Your CRM rots 3% every month.
We keep score.
B2B contact data decays — people change jobs, mailboxes die, duplicates pile up. Freshness Engine watches your HubSpot contacts continuously:
Decay scoring — every contact gets a freshness confidence score and band
(fresh / aging / stale / critical) based on when it was last verified.
Smart re-verification — the least-fresh emails are re-verified first under a
credit cap. Valid results reset the decay clock; invalid ones get flagged before they hurt your sender reputation.
Duplicate detection — fuzzy-matched duplicate pairs surfaced automatically.
Native properties — results write back to contact properties you can filter,
list and automate on:
freshness_confidence, freshness_band, email_verdict, last_verified_at.Install takes one click. The first scan runs automatically.